| Title: | Branding inside out : internal branding in theory and practice |
| Authors: | Ind, Nicholas, Author |
| Material Type: | Books |
| Publisher: | Kogan Page, 2017 |
| Article on page: | 209 p. |
| ISBN (or other code): | 978-0-7494-7890-2 |
| Languages: | English |
| Class number: | 658.314 |
| Descriptors: |
3.05 Culture > National cultures > European cultures > Central European cultures |
| Tags: | Organizational commitment ; Branding (Marketing) ; Employee motivation ; Corporate culture ; Success in business |
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