| Title: | library marketing : Toolkit |
| Authors: | Ned Potter |
| Material Type: | Books |
| Publisher: | London : Facet Publishing, 2012 |
| Article on page: | XXII, 218 p. |
| ISBN (or other code): | 978-1-85604-806-4 |
| Languages: | English |
| Class number: | 021.7 |
| Tags: | Branding (Marketing)--Libraries ; Libraries--Public relations ; Advertising--Libraries ; Libraries--Marketing ; Libraries ; Marketing (E) |
| Abstract: | This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. This is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It's also a useful guide for LIS students internationally who need to understand the practice of library marketing. |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 301625 | 021.7 POT L | Book | Royal Military Academy | Bibliothèque ERM | Available |
