Titre : | Corporate communication : a guide to theory and practice |
Auteurs : | Joep Cornelissen |
Type de document : | Books |
Mention d'édition : | 3rd ed. |
Editeur : | London [https://journals.sagepub.com/] : SAGE, 2011 |
Article en page(s) : | XVIII, 272 p. |
ISBN/ISSN/EAN : | 978-0-85702-243-1 |
Langues: | Anglais |
Index. décimale : | 658.4/5 |
Tags : | Communication in management ; Business communication ; Communication in organizations |
Résumé : | This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia. |
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
301316 | XXX.1316 | Book | Royal Military Academy | Economie, management & leadership | Disponible |