| Titre : | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| Auteurs : | Chan w. Kim ; Renée Mauborgne |
| Type de document : | Books |
| Editeur : | Boston : Harvard Business Press, 2005 |
| Article en page(s) : | 1 vol. (xv, 240 p.) |
| ISBN/ISSN/EAN : | 978-1-59139-619-2 |
| Langues: | Anglais |
| Index. décimale : | 658.8 |
| Tags : | Market segmentation ; New products |
| Résumé : | Contents :Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy |
Exemplaires (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 114281R | DEML 658.8 KIM | Book | Royal Military Academy | Economie, management & leadership | Disponible |
| 114282R | DEML 658.8 KIM | Book | Royal Military Academy | Economie, management & leadership | Disponible |
