| Title: | 100 mots du marketing |
| Authors: | Michel Chevalier ; Pierre louis Dubois |
| Material Type: | Books |
| Publisher: | Paris : Presses Universitaires de France, 2009 |
| Article on page: | 1 vol. (127 p.) |
| Series: | Que sais-je?, num. 3864 |
| ISBN (or other code): | 978-2-13-057048-6 |
| Languages: | French |
| Class number: | 658.8 |
| Tags: | marketing (F) |
| Abstract: | Définitions des principales notions de la communication d'entreprise et de ses méthodes et outils : marketing direct, prix premium, lead user, marque, analyse Swot, marketing mix, etc |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 112663R | 658.8 CHE M | Book | Royal Military Academy | Bibliothèque ERM | Available |
