| Titre : | Marketing research with SPSS |
| Auteurs : | Wim Janssens ; Katrien Wijnen ; Patrick De pelsmacker ; Patrick Van kenhove |
| Type de document : | Books |
| Editeur : | New Jersey : Prentice Hall, 2008 |
| Article en page(s) : | 1 vol. (X, 441 p.) |
| ISBN/ISSN/EAN : | 978-0-273-70383-9 |
| Langues: | Anglais |
| Tags : | Marketing research ; SPSS for Windows |
| Résumé : | Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice |
| En ligne : | http://units.mil.intra/sites/UBDef-BUDef/Theses/112487R.pdf |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 112487R | MMWW 658.8 JANS | Book | Royal Military Academy | Mathematics | Disponible |
