| Titre : | PDMA handbook of new product development |
| Auteurs : | Kenneth b. Kahn ; George Castellion ; Abbie Griffin |
| Type de document : | Books |
| Mention d'édition : | 2nd ed |
| Editeur : | Hoboken (New Jersey) [United States] : Wiley publisher, 2005 |
| Article en page(s) : | XIII, 625 |
| ISBN/ISSN/EAN : | 978-0-471-48524-7 |
| Langues: | Français |
| Index. décimale : | 658.5 |
| Tags : | New products ; Production management ; Quality control |
| Résumé : | The book provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process - from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as, accelerated product development, new product development globalization and benchmarking, and Web-based concept development |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 110319R | DEML 658.5 KAHN | Book | Royal Military Academy | Economie, management & leadership | Disponible |
