| Titre : | Strategies of the Serengeti : Where having the right strategy is a matter of life and death |
| Auteurs : | Stephen Berry |
| Type de document : | Books |
| Editeur : | Englefield Green : Neos Publishing, 2006 |
| Article en page(s) : | XII, 396 p. |
| ISBN/ISSN/EAN : | 978095534980X |
| Langues: | Anglais |
| Index. décimale : | 658.4012 |
| Tags : | Strategic planning |
| Résumé : | "Strategies of the Serengeti" is about business strategy. It seeks to learn from the strategy experts - the animals of the Serengeti. Their strategies have outlived the fads and fashions of business schools, and survived in a competitive environment. This book explores a range of strategies used by these inhabitants, and gives a range of possibilities for every business - from global giants to the sole trader. |
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