| Title: | Strategic marketing management: A means-end approach |
| Authors: | Mark e. Parry |
| Material Type: | Books |
| Publisher: | New York : McGraw-Hill, 2001 |
| Article on page: | IX, 275 p. |
| ISBN (or other code): | 978-0-07-137222-0 |
| Languages: | English |
| Class number: | 658.8 |
| Tags: | Strategic planning |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 100884R | 658.8 PAR S | Book | Royal Military Academy | Bibliothèque ERM | Available |
