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Books
Contents :Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hu[...]
ISBN (or other code): 978-1-59139-619-2 Article on page: 1 vol. (xv, 240 p.) Class number: 658.8 Tags: Market segmentation ; New products Languages: English 
Books
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson p[...]
Edition statement: Rev. and updated ed ISBN (or other code): 978-1-4013-0966-4 Article on page: 1 vol. (XII, 267 p.) Class number: 658.8 Tags: Internet marketing (E) ; Market segmentation ; Marketing--Technological innovations Languages: English
