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'Consumer behavior' 
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Books
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume[...]
ISBN/ISSN/EAN : 978-1-118-45765-8 Article en page(s) : XVIII, 198 p. Index. décimale : 658.8/34 Tags : Social networks--Economic aspects ; Consumer behavior Langues: Anglais 
Books
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavior[...]
ISBN/ISSN/EAN : 978-0-06-135323-9 Article en page(s) : XXII, 280 Index. décimale : 159.947.2 Tags : Consumer behavior ; Decision making Langues: Anglais 
Books
Scott Galloway ; Jérémie Gerlier, Traducteur ; Anne-sophie De clercq, Traducteur | Lausanne : Quanto | 2018For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental ques[...]
ISBN/ISSN/EAN : 978-2-88915-246-9 Article en page(s) : 375 p. Index. décimale : 025.5/2068 Tags : Technology--Social aspects ; Computer industry ; Consumer behavior ; Success in business ; Amazon.com (Firm) ; Apple Computer, Inc. ; Google (Firm) Langues: Français 
Books
This Handbook is a unique and original contribution of over thirty chapters on behavioural economics. It examines and addresses an important stream of research where the starting assumption is that decision-makers are, for the most part, relativ[...]
ISBN/ISSN/EAN : 978-1-78254-957-4 Article en page(s) : XXI, 584 p. Catégories : Index. décimale : 330.019 Tags : Economics--Psychological aspects ; Consumer behavior ; Decision making ; Decision making--Psychological aspects Langues: Anglais 
Books
Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underly[...]
ISBN/ISSN/EAN : 978-0-241-18483-7 Article en page(s) : 242 p. Index. décimale : 658.5/75 Tags : Consumer behavior ; Consumers' preferences ; New products ; New products--Marketing ; Application software--Development ; Application software--Marketing Langues: Anglais 
Books
This book is about choices--how we make them and how we can make better ones. Authors Thaler and Sunstein offer a new perspective on preventing the countless mistakes we make-- including ill-advised personal investments, consumption of unhealthy[...]
ISBN/ISSN/EAN : 978-0-14-104001-1 Article en page(s) : X, 305 p. Index. décimale : 153.8/3 Tags : Choice (Psychology) ; Consumer behavior ; Decision making ; Economics--Psychological aspects Langues: Anglais 
Books
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
ISBN/ISSN/EAN : 978-0-00-726358-5 Article en page(s) : 1 vol. (XXII, 280 p.) Index. décimale : 159.955 Tags : Decision making ; Economics--Psychological aspects ; Consumer behavior ; Thought and thinking ; Reasoning Langues: Anglais
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