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2014 est l’année des vingt ans de la loi relative à la publicité de l’administration, adoptée le 11 avril 1994. À cette occasion, l’ouvrage fait le point sur le droit d’accès aux documents administratifs, consacré par l’article 32 de la Constitu[...]
ISBN/ISSN/EAN: 978-2-8027-4731-4 Artikel op pagina: 535 p. Indexering: 659.11 Tags: Advertising ; Advertising--Management Talen: Frans Books
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges,[...]
Uitgave: 4th ed ISBN/ISSN/EAN: 978-0-415-88058-9 Artikel op pagina: 1 vol. (XI, 383 p.) Indexering: 658 Tags: Crisis management ; Public relations (E) ; Advertising Talen: Engels Books
Jeff Ansell ; Jeffrey Leeson | Jossey-Bass | J-B international association of business communicators | 2010A former journalist’s tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews wi[...]
ISBN/ISSN/EAN: 978-0-470-54394-8 Artikel op pagina: 1 vol. (XIV, 229 p.) Indexering: 659.4 Tags: Public relations (E) ; Advertising Talen: Engels Books
Uitgave: rev. ed ISBN/ISSN/EAN: 978-0-8050-7403-1 Artikel op pagina: XV, 416 p. Indexering: 659.13/.16 Tags: Television in propaganda ; Persuasion (Psychology) ; Advertising ; Public opinion Talen: Engels
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