Class number details
658 Library items with class number 658.8 (28)
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Books
Grau Landreth, Stacy, Author | 2021Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Or[...]
Edition statement: 2nd ed. ISBN (or other code): 978-0-19-009080-7 Article on page: VI, 225 p. Descriptors: Class number: 658.8 Tags: Nonprofit organizations ; Marketing (E) Languages: English 
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That you're the best, no longer works. You have to bind customers by valuable and fun information to share with them. But how do you that? Simple: do what journalists do and share attractive stories with your audience. Carlijn Palmer is the foun[...]
ISBN (or other code): 978-94-6126-101-4 Article on page: 144 p. Class number: 658.8 Tags: Direct marketing (E) ; Marketing (E) ; Marketing--Management (E) Languages: Dutch 
Books
Edition statement: 2e ed ISBN (or other code): 978-90-430-2557-7 Article on page: XVIII, 372 p. Class number: 658.8 Tags: Customer services ; Production management ; Industrial efficiency Languages: Dutch 
Books
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is[...]
ISBN (or other code): 978-0-307-46085-1 Article on page: 1 vol. (xviii, 268 p.) Class number: 658.8 Tags: Marketing (E) ; Competition Languages: English 
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Michel Chevalier ; Pierre louis Dubois | Paris : Presses Universitaires de France | Que sais-je? | 2009Définitions des principales notions de la communication d'entreprise et de ses méthodes et outils : marketing direct, prix premium, lead user, marque, analyse Swot, marketing mix, etc
ISBN (or other code): 978-2-13-057048-6 Article on page: 1 vol. (127 p.) Class number: 658.8 Tags: marketing (F) Languages: French 
Books
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson p[...]
Edition statement: Rev. and updated ed ISBN (or other code): 978-1-4013-0966-4 Article on page: 1 vol. (XII, 267 p.) Class number: 658.8 Tags: Internet marketing (E) ; Market segmentation ; Marketing--Technological innovations Languages: English 
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Caroline Thierry ; André Thomas ; Gérard Bel | Hoboken (New Jersey) [United States] : Wiley publisher | Control systems, robotics and manufacturing series | 2008
ISBN (or other code): 978-1-84821-090-5 Article on page: XII, 346 Class number: 658.8 Tags: Production management Languages: English 
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L'ouvrage présente une vision innovante, simple, compréhensible et opérationnelle du marketing en symbiose avec une économie libérable et une entreprise cherchant à tenir compte des intérêts de ses divers acteurs (les parties prenantes) : les co[...]
ISBN (or other code): 978-2-7298-2976-6 Article on page: 478 Class number: 658.8 Tags: marketing (F) ; Gestion Languages: French 
Books
Direct Marketing. Praktijkboek is een boek voor mensen uit de praktijk, geschreven door mensen uit de praktijk. Bekende direct marketing professionals geven tips en adviezen over bijna 200 uiteenlopende thema's, verspreid over verschillende rubr[...]
ISBN (or other code): 978-90-209-6554-4 Article on page: 199 Class number: 658.8 Tags: Direct marketing (E) Languages: Dutch 
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Philip Kotler ; Gary Armstrong ; John Saunder ; Veronica Wong ; Frank Broere | London [United Kingdom] : Pearson | 2006Dit is de vierde editie van 'Principes van marketing', het toonaangevende marketinghandboek van Philips Kotler en Gary Armstrong, in de zeer succesvolle Europese bewerking van John Saunders en Veronica Wong. Dit boek biedt de lezer de meest comp[...]
Edition statement: 4de ed ISBN (or other code): 978-90-430-1071-9 Article on page: p. mult. Accompanying material: 1 CD-ROM Class number: 658.8 Tags: Marketing (N) Languages: Dutch 
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Contents :Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hu[...]
ISBN (or other code): 978-1-59139-619-2 Article on page: 1 vol. (xv, 240 p.) Class number: 658.8 Tags: Market segmentation ; New products Languages: English 
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Que feriez-vous si : un de vos produits causait un accident à l'enfant d'une vedette et les médias s'emparaient de l'affaire ? Votre politique tarifaire élitiste entrait en conflit avec les idéaux démocratiques du fondateur de l'entreprise ? Vo[...]
ISBN (or other code): 978-2-10-048882-7 Article on page: 223 p. Class number: 658.8 Tags: Marketing (E) Languages: French 
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ISBN (or other code): 978-2-7440-6078-6 Article on page: 434 p Class number: 658.8 Tags: Biotechnology Languages: French 
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Philip Kotler ; Gary Armstrong ; John Saunders ; Veronica Wong ; Frank Broere, Translator ; Marjolijn Van oordt, Translator | London [United Kingdom] : Pearson | 2004De derde editie van Principes van marketing biedt de lezer de meest complete en actuele inleiding in alle aspecten van moderne marketing. Met het oog op het toenemend belang van globalisering en e-business plaatsen de auteurs het marketingvak na[...]
Edition statement: 3de ed ISBN (or other code): 978-90-430-0650-7 Article on page: 975 p. Class number: 658.8 Tags: Marketing (E) Languages: Dutch 
Books
ISBN (or other code): 978-0-07-137222-0 Article on page: IX, 275 p. Class number: 658.8 Tags: Strategic planning Languages: English
