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Ouvrages de la bibliothèque en indexation 330.019 (3)

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Books
This Handbook is a unique and original contribution of over thirty chapters on behavioural economics. It examines and addresses an important stream of research where the starting assumption is that decision-makers are, for the most part, relativ[...]
ISBN/ISSN/EAN : 978-1-78254-957-4 Article en page(s) : XXI, 584 p. Catégories : Index. décimale : 330.019 Tags : Economics--Psychological aspects ; Consumer behavior ; Decision making ; Decision making--Psychological aspects Langues: Anglais ![]()
Books
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succum[...]
ISBN/ISSN/EAN : 978-0-393-35279-5 Article en page(s) : XVI, 415 p. Catégories : Index. décimale : 330.019 Tags : Economics--Psychological aspects ; Economics--Popular works Langues: Anglais ![]()
Books
A longtime political economist at the forefront of the interdisciplinary field of neuroeconomics, Polski's iconoclastic treatment of orthodox economic models (which treat people like "hyper-rational Vulcan brainiac Dr. Spock") combined with her [...]
ISBN/ISSN/EAN : 978-0-13-242028-0 Article en page(s) : 1 vol. (x, 156 p.) Catégories : Index. décimale : 330.019 Tags : Consumers' preferences ; Decision making ; Rational choice theory ; Social choice ; Economics--Psychological aspects Langues: Anglais