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Beschikbare documenten van deze auteur (3)
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Books
Das internationale Referenzwerk auf dem Gebiet der strategischen Kommunikation. Der Begriff "strategische Kommunikation" bezieht sich traditionell auf die externe Unternehmenskommunikation, d. h. PR, Marketingkommunikation und Werbung. Vernachl[...]
Uitgave: Tome 1, 2 & 3 ISBN/ISSN/EAN: 978-1-119-01071-5 Artikel op pagina: xiii. à 1815 p. Descriptors : 6.75 Administration et gestion > Gestion > Gestion d'entreprises
Indexering: 651.7 Tags: Business communication ; Communication in management ; Communication in organizations Talen: Engels 
Books
Robert l. Heath | 2010Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professi[...]
Uitgave: 2nd ed ISBN/ISSN/EAN: 978-1-4129-7780-7 Artikel op pagina: 1 vol . (XVII, 773 p.) Indexering: 659.4 Tags: Public relations (E) Talen: Engels 
Books
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central fea[...]
ISBN/ISSN/EAN: 978-0-8058-5777-1 Artikel op pagina: 1 vol. (XII, 682 p.) Indexering: 614.8 Tags: Risk management ; Crisis management ; Emergency management ; Communication in management Talen: Engels
