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Books
Das internationale Referenzwerk auf dem Gebiet der strategischen Kommunikation. Der Begriff "strategische Kommunikation" bezieht sich traditionell auf die externe Unternehmenskommunikation, d. h. PR, Marketingkommunikation und Werbung. Vernachl[...]
Edition statement: Tome 1, 2 & 3 ISBN (or other code): 978-1-119-01071-5 Article on page: xiii. à 1815 p. Descriptors: 6.75 Organization and management > Management > Business management
Class number: 651.7 Tags: Business communication ; Communication in management ; Communication in organizations Languages: English 
Books
Robert l. Heath | 2010Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professi[...]
Edition statement: 2nd ed ISBN (or other code): 978-1-4129-7780-7 Article on page: 1 vol . (XVII, 773 p.) Class number: 659.4 Tags: Public relations (E) Languages: English 
Books
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central fea[...]
ISBN (or other code): 978-0-8058-5777-1 Article on page: 1 vol. (XII, 682 p.) Class number: 614.8 Tags: Risk management ; Crisis management ; Emergency management ; Communication in management Languages: English
