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Documenten in deze classificatie 330.019 (3)
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Books
This Handbook is a unique and original contribution of over thirty chapters on behavioural economics. It examines and addresses an important stream of research where the starting assumption is that decision-makers are, for the most part, relativ[...]
ISBN/ISSN/EAN: 978-1-78254-957-4 Artikel op pagina: XXI, 584 p. Descriptors : Indexering: 330.019 Tags: Economics--Psychological aspects ; Consumer behavior ; Decision making ; Decision making--Psychological aspects Talen: Engels ![]()
Books
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succum[...]
ISBN/ISSN/EAN: 978-0-393-35279-5 Artikel op pagina: XVI, 415 p. Descriptors : Indexering: 330.019 Tags: Economics--Psychological aspects ; Economics--Popular works Talen: Engels ![]()
Books
A longtime political economist at the forefront of the interdisciplinary field of neuroeconomics, Polski's iconoclastic treatment of orthodox economic models (which treat people like "hyper-rational Vulcan brainiac Dr. Spock") combined with her [...]
ISBN/ISSN/EAN: 978-0-13-242028-0 Artikel op pagina: 1 vol. (x, 156 p.) Descriptors : Indexering: 330.019 Tags: Consumers' preferences ; Decision making ; Rational choice theory ; Social choice ; Economics--Psychological aspects Talen: Engels