Author details
Author Mats Heide |
Available item(s) by this author (1)
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Books
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established dis[...]
ISBN (or other code): 97811386570338 Article on page: 159 p. Descriptors: 5.10 Communication research and policy > Communication policy > Communication strategies
Class number: 658.45 Tags: Communication in organizations ; Management (E) Languages: English