Author details
Author Ned Potter |
Available item(s) by this author (1)
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Books
This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders a[...]
ISBN (or other code): 978-1-85604-806-4 Article on page: XXII, 218 p. Class number: 021.7 Tags: Branding (Marketing)--Libraries ; Libraries--Public relations ; Advertising--Libraries ; Libraries--Marketing ; Libraries ; Marketing (E) Languages: English